There is always excitement and fun at Preston Park II! I’m with Raissa Bugyi, Executive Director as she let’s us in on what’s going on with all this ‘Bra Bling!’.

In the last 20 years more than $360 million has been invested in breast cancer research by the Canadian Cancer Society and the former Canadian Breast Cancer Foundation combined, funding more than 1,000 research projects. The breast cancer death rate has dropped by 44% since the late 1980s.

The current 5-year survival rate is now 87%, due in large part to research advancements that have improved early detection, diagnosis and treatment.

But there’s still more work to do. Breast cancer continues to be the most commonly diagnosed cancer and the second leading cause of cancer-related death among Canadian women.

1 in 8 Canadian women will be diagnosed with breast cancer in her lifetime.

An estimated 26,300 Canadian women and 230 men will be diagnosed this year. That’s 72 women every day.

Let’s work together to create a world where no Canadian fears breast cancer.